The Value of Live Events for Marketing Campaigns- Luc Chénier, Managing Director at TITANIUM Presentations and Chief Strategy Director at Havas WorldWide in Ukraine
Luc Chénier is an international Creative Strategist and Entrepreneur and Public Speaker who has worked in Canada, Russia, Ukraine, China with brands such as MTV, Mazda, Unilever, Kievstar GMS, Nokia, The Canadian Football League, etc. Luc now divides his time between his new venture TITANIUM Presentations as well as consulting on creative strategies for Havas WorldWide in Eastern Europe.
Events are more than simply a joining of people, but a joining of interests minds and interests. Creating a true consumer engagement in real time (Agile Marketing) to your marketing mix is key to creating a true emotional bond for your brands image, perception and most importantly relevancy. Luc Chenier will demonstrate how to truly engage consumers on their time and terms in order to deliver true ROI and more importantly a genuine emotional bond / relationship with your message and brand that they can control and become ambassadors.
The CONVENE Education Sessions were open for all exhibitors, hosted buyers, visitors and non exhibiting suppliers. Sessions were relevant for all those involved in creating, planning and managing meetings, events and conferences as well as professionals in the advertising, marketing and communication fields. Participation was free of charge and additional registration was not required.